Air Jordan 3

In 1988,the  Jordan 3 hit the streets . The Air Jordan 3was the first of 14  air jordans designed by Tinker Hatfield. The Air Jordan 3 also carried more of Jordan’s name on the shoe since the man himself was an active part of the design of the shoe. The shoe was the perfect example of Tinker’s skill to blend fashion with function. Air jordan 3 is definately one of the most appreciated Nike commercial series through all time. Jordan retro 3was a major reason to the Air Jordan  retro shoes line’s overall success

1987-1988 was an outstanding year for Michael Jordan performance wise. Mj won the Slam Dunk contest, All Star MVP, All-Defensive First Team and Defensive Player of the Year. Through all this success, he was wearing the Air Jordan 3.

Peter Moore (which designed the Air Jordan I and helped on the II) was let go from Nike, as well as Bruce Kilgore. When they had left, Peter and Bruce were trying to convince Michael to leave Nike with them, good thing MJ said no.

Now Nike needed a new designer to make the Air Jordan III. So they went to world famous Tinker Hatfield. His name is known mainly for designing Air Jordan III-XV, and also making a return on the AJ XXs, but Tinker also designed some really nice Nike’s as well. Tinker and Michael worked hard, talked to each other on what were good ideas, and what could “work”. Michael wanted a lightweight shoe, with a lot of durability. So with the Air Jordan 3 they both decided to make them a Mid top, the first mid top to be seen in the Air Jordan line. On the AJ III model Tinker placed the famous jumpman logo on the back of the shoe, and adding in a “elephant print” on the toe box. Also the IIIs were the first AJ to have a visible air-sole unit.

The inspirations for the AJ III are AJ I and II, the free throw dunk, an elephant, and last, but not least Michael Jordan. Nike’s selling strategy was simple, and great, they had MJ and Mars Blackmon (Spike Lee). After watching these funny commercials you had to go out and buy yourself a pair.

In 1987-1988 when the Air Jordan 3s just released they sold for $100.00. In 1994 when Nike re-released the AJ III they retailed at 105.00, but just like the AJ I and II models, they hit sales racks. In 2001 and 2003 when the Air Jordan III released one more time, the price tag was $100.00.

The Best on Earth, The Best on Mars

In 1982 the Air Force 1 stormed the streets and revolutionized the shoe game. In 1988 the Air Jordan III electrified pop culture with help from the famous "Spike and Mike" ads. Now these legendary kicks have been combined to rewrite history in the striking AJF3 Premier. Offered specially at Flight Club in two limited-edition colorways, these joints celebrate one of the most successful director/athlete collaborations ever.

Feel the Heel: The supersized embroidered Jumpman and tactile pull tab represent the classic looks of the AJIII

Compare and Contrast: Color-saturated laces and attention-grabbing contrast stitching deliver the unrivalled style of AF1

Step Up: Each Premier colorway rocks a special AJII-inspired message: "The Best on Earth" (Mike) or "The Best on Mars" (Spike)

Bare Your Sole: The clear AF1 midsole highlights the distinct Max Air window from the AJIII

Cement Your Rep: The Premier rocks the AJIII's unmistakable cement pattern